Management lessons from the world's most profitable airline

"If you want to understand how one organization can change the competitive rules of the game for an entire industry, read this book."—James L. Heskett, Baker Foundation Professor, Harvard Business School and Coauthor of The Value-Profit Chain

Fortune magazine calls Southwest Airlines "the most successful airline in history." With a market value greater than the rest of the U.S. airline industry combined, Southwest Airlines is an amazing company with amazing management practices. Drawing on extensive research and interviews with frontline Southwest employees, managers, and senior executives The Southwest Airlines Way explains how Southwest's relationship-based performance principles can be adopted by managers in any industry, with dramatic results.